Abercrombie, of Brains and Braun

NY, NY - Abercrombie and Fitch has finally decided to show that the company has both looks and the substance to make them more than just "another pretty face".
Under new leadership the company announced that it would change its decades-old job description from "model" to the more appropriate
"brandrepresentative".
Ahhhh - the Abercrombie store "model" brings memories of my middle school years, feeling too fat and unpretty to ever go inside the dimly-lit store. Quite honestly I'm not sure how the "model" plan ever worked for the company; not only would there be flawless-scantily clad sales people inside the store but outside also a teenage boy without a shirt and a teenage girl outside (both without acne).
They would act as guards (Atleast in my mind) and scare off the unworthy with a welcoming smile.
Maybe teens now are feeling the sentiment I did because sales have gone down 39% over the past 12 months. The company's leaders see the downfall of the 123-year-old company and are making major changes in addition to "letting employees dress in a more individualistic way" according to the Wall Street  Journal.
On my grandfather's deathbed, he told me the story of the one time he and his father traveled into nyc. His father bought him a jacket, from Abercrombie and Fitch. Back then there weren't sexy hot girls in bathing suits selling jackets and yet they sold and my grandfather bought one.
Abercrombie since 1892...rely more on your history and experience and quit being a teenage girl.